Carolina Herrera’s ‘Privée’ perfume press kit for mass media
Pack composed of:
Interior: 2 nested trays each containing 1 book. One movable and the other fixed. Cloth strips to pull out the books and the first tray.
Hardcover binding: one with foil stamping and the other one with blind deboss.
Red metracrilate sliding slipcase for both trays, glued, milled and laser engraved with internal magnetic fastening system.
Commissioned by ‘Folch Estudi’